# Skald

> Skald is AI traffic analytics read from a website's own server access log. It counts people, AI assistants (ChatGPT, Claude, Perplexity), search engines, crawlers and bots, ties leads and sales to the visit that brought them, and counts every figure twice. Self-hosted with Docker, or hosted. Source-available under the Elastic License 2.0.

Every link below is Markdown. The same page is HTML at the URL without `.md` (`/docs/api.md` is `/docs/api/`).

## Docs

- [Getting started](https://skaldanalytics.com/docs/getting-started.md): What Skald counts, how the sections and tabs are laid out, and how to choose a period, filter, drill down, compare and export.
- [Docker: first install in 10 minutes](https://skaldanalytics.com/docs/docker-first-install.md): From nothing to a working dashboard on a server that already runs your website with nginx: run the container, sign in, fill the last 14 days, check it with the doctor, then add the script tag and hooks.
- [Pick your road](https://skaldanalytics.com/docs/pick-your-road.md): Which way your site's leads, bookings and payments should reach Skald, by the kind of site you run: what each road gives you, what it cannot see, and what to set.
- [Sign-in and team](https://skaldanalytics.com/docs/sign-in-and-team.md): How to sign in, keep your account safe with two-step sign-in, and invite your team with the right role.
- [Real time: who is on your site now](https://skaldanalytics.com/docs/real-time.md): See how many people are on your site right now, where they are on a world map, what they are reading, and which AI assistants and crawlers are fetching pages at this moment. This guide covers where it is, what each figure means, and how fresh it is.
- [Where visitors come from, and their journeys](https://skaldanalytics.com/docs/where-visitors-come-from.md): Most visits say Direct: the browser sent no referrer. Many of them are people coming back, who first found you through a search, an AI assistant or a post days before. This guide covers how Skald finds a visitor's first visit, where you see it, and the visitor drawer with every visit of one visitor.
- [Retention: who came back](https://skaldanalytics.com/docs/retention.md): Traffic › Retention answers one question: of the visitors first seen in a week, how many came back in each week after? Or by day: of those first seen on a day, how many came back each day after. Like the retention reports in Google Analytics 4 or PostHog, with Skald's rules: every figure is counted twice, and what Skald cannot know is said, never shown as 0.
- [Internal traffic: leave your own visits out](https://skaldanalytics.com/docs/internal-traffic.md): Tell Skald which internet addresses belong to you and your team, so your own visits do not count as visitors. This guide covers adding your address, adding a range by hand, pausing one while you test, editing and deleting one, and what changes in the figures.
- [Leads and conversions](https://skaldanalytics.com/docs/leads-and-conversions.md): Where Skald's leads and conversions come from, what the Leads & sales section shows, what "abandoned" means, and how to see every lead and conversion the figures leave out. The Leads tab lists every lead of a period, one row each; owners and admins see each lead's name and email there, when your site keeps them.
- [The tracking script](https://skaldanalytics.com/docs/tracking-script.md): How to add Skald's one-line skald.js tag to your pages, what it sees, what it never collects, and how to check that it works.
- [Webhooks](https://skaldanalytics.com/docs/webhooks.md): How to connect Calendly, Cal.com, HubSpot, Typeform, Stripe, Zapier, Make and your own site to Skald, so bookings, forms and payments show under Leads & sales. Also how Skald can send conversions out to your CRM.
- [Send leads from your backend in 5 minutes](https://skaldanalytics.com/docs/leads-from-your-backend.md): Your site's server tells Skald each time a lead is made. The quick way: download one file and call one function after your form is saved. WordPress needs no code at all: a plugin does it. The rest of this guide has the details the file does for you (the body, the signature, retries), for anyone who wants to write it themselves.
- [Demo bookings](https://skaldanalytics.com/docs/demo-bookings.md): How booked calls from Calendly and Cal.com reach Skald, what each way can see, and how to keep only your own event types when one account books for several businesses.
- [Funnels and goals](https://skaldanalytics.com/docs/funnels-and-goals.md): How to build a funnel of pages and events, save it and read its history, how goals work on the Events tab, and how to find badly tagged campaign links.
- [AI & bots: what each crawler costs](https://skaldanalytics.com/docs/ai-and-bots.md): See which AI assistants, search engines and bots fetch your site, how much work each one makes for your server, and what one of them did in detail. This guide covers the cost table, the detail view, and what each figure means.
- [AI & bots: crawl health](https://skaldanalytics.com/docs/crawl-health.md): See which of your pages Google, Bing and each AI crawler actually fetch, which they never reach, which pages they fetch that your sitemap does not list, and the pages that answer crawlers with an error, a redirect, slowly or with a large body. All of it comes from your server log, set beside your own sitemap.
- [AI answers: what assistants say about you](https://skaldanalytics.com/docs/ai-answers.md): See what ChatGPT, Perplexity, Gemini and Claude answer when someone asks the questions your buyers ask, whether they name you, which of your pages they cite and which competitors they name. Then follow one citation through what only Skald sees: the assistant reading your page, the visitors it sent, and the leads that followed. This guide covers setting it up, tracking profiles, what each figure means, and what it costs.
- [Connections: send, read and connect](https://skaldanalytics.com/docs/connections.md): Settings > Connections is where a site's visits reach Skald from another server, a script reads your figures, and an AI assistant connects. This guide covers the three set-up dialogs, how to test each one, your tokens, and adding a site step by step, by one line to your AI agent or by hand.
- [The read-only API](https://skaldanalytics.com/docs/api.md): Every figure Skald shows is also a JSON file that a script, a spreadsheet or another tool can read with a token. This guide covers tokens, scopes, the addresses to call, and what the answers look like.
- [Ask an AI assistant about your traffic (MCP)](https://skaldanalytics.com/docs/mcp.md): Connect Claude, ChatGPT or another AI assistant to Skald, so you can ask about your traffic in plain words. This guide covers the address to use, the token it needs, setup for each assistant, and what it can and cannot see.
- [If a connection does not work](https://skaldanalytics.com/docs/troubleshooting-connections.md): What to do when a site's visits do not reach Skald, or a script or an AI assistant cannot connect. This guide covers skald-ship-check, the common problems, and what every answer of a Test means.
- [Settings and retention](https://skaldanalytics.com/docs/settings-and-retention.md): What each settings page does, who may change it, and how long Skald keeps each kind of detail.
- [Client reports](https://skaldanalytics.com/docs/client-reports.md): Branded reports for your clients: a mail with a PDF attached, sent on a schedule you set, with your agency's name, colour and logo.
- [Privacy](https://skaldanalytics.com/docs/privacy.md): What Skald keeps about the people who visit, who can see it, for how long, and how a person is removed when they ask.
- [FAQ](https://skaldanalytics.com/docs/faq.md): Short answers to the questions people ask most about Skald's figures, privacy and data.
- [Search: queries, impressions and position from Google and Bing](https://skaldanalytics.com/docs/search.md): Your server log cannot see a search. It never knows what someone typed, how often your page was shown, or where it ranked. Only the search engine knows. Skald syncs these figures from Google Search Console and Bing Webmaster Tools, every 6 hours, and shows them on Traffic › Search, beside the visits Skald counted itself. This guide covers connecting them, what the tab shows, and why Google's clicks and Skald's visits never quite match.
- [Security: scanners, exposures and attack attempts](https://skaldanalytics.com/docs/security.md): See who probes your server for files and panels it does not have, whether the server ever handed one of them a real file, what else they tried, and which addresses to block. All of it comes from your server log, the same lines every other figure is counted from.

## Product pages

- [AI Traffic Analytics From Your Server Log](https://skaldanalytics.com/index.md): See what AI does with your site: which assistants read your pages, which answers cite you, who they send and who becomes a lead. Read from your server log.
- [About Skald: who builds it and the licence](https://skaldanalytics.com/about.md): Skald is built by Space-O Technologies. Source-available under the Elastic License 2.0, free to self-host. How it is made and how to get involved.
- [AI Traffic Tracking: Crawls, Fetches and Clicks](https://skaldanalytics.com/ai-traffic-analytics.md): Your analytics misses AI. Track AI traffic from your server log: the AI crawlers that read your site, the assistants that fetch for someone, the clicks.
- [AI Crawler Tracking: GPTBot, ClaudeBot and More](https://skaldanalytics.com/ai-traffic-analytics/ai-crawlers.md): AI crawler tracking from your server log: which AI bots read your pages, which ones are fakes, and what each one costs your server.
- [AI Referral Traffic: Clicks From ChatGPT and More](https://skaldanalytics.com/ai-traffic-analytics/ai-referrals.md): Many AI clicks arrive as Direct. Track AI referral traffic from ChatGPT, Perplexity, Claude, Gemini and Copilot: a floor, with estimates kept apart.
- [Block AI Crawlers: Allow, Block Training, or Block](https://skaldanalytics.com/ai-traffic-analytics/block-ai-crawlers.md): Keep AI training crawlers out and stay in AI answers. Block AI crawlers per company or per crawler through nginx, and see every refusal in your log.
- [ChatGPT Traffic: What ChatGPT Read and Who It Sent](https://skaldanalytics.com/ai-traffic-analytics/chatgpt-traffic.md): Your analytics shows a few ChatGPT clicks. See all ChatGPT traffic in your server log: GPTBot crawls, ChatGPT-User fetches and the people it sent.
- [Claude Traffic: ClaudeBot, Claude-User and claude.ai](https://skaldanalytics.com/ai-traffic-analytics/claude-traffic.md): Your analytics misses most of Claude. See Claude traffic in your server log: ClaudeBot crawls, Claude-User fetches and the people claude.ai sends.
- [AI Crawl Health: What Google and AI Crawlers Fetch](https://skaldanalytics.com/ai-traffic-analytics/crawl-health.md): Do AI crawlers reach your pages? AI crawl health from your log: sitemap coverage by Google, Bing and each AI crawler, missed pages, errors, slow pages.
- [Google AI Mode Traffic: What Your Log Can Prove](https://skaldanalytics.com/ai-traffic-analytics/google-ai-mode.md): Find your Google AI Mode traffic: clicks that carry udm=50 read google.com (AI Mode) in Skald. AI Overview clicks look like any Google click.
- [AI Traffic Guide: ChatGPT, Claude and Perplexity](https://skaldanalytics.com/ai-traffic-analytics/guide.md): Your analytics shows a handful of AI visits. This AI traffic guide shows how to see ChatGPT, Claude and Perplexity crawls, fetches, clicks and leads.
- [llms.txt: Who Fetched It, Plus a Suggested File](https://skaldanalytics.com/ai-traffic-analytics/llms-txt.md): Is AI asking for your llms.txt? See which crawlers and assistants fetch it, even before you publish one, and get a suggested file from your top pages.
- [Perplexity Traffic: Fetches, Crawls and Referrals](https://skaldanalytics.com/ai-traffic-analytics/perplexity-traffic.md): Analytics shows a few Perplexity clicks. See all Perplexity traffic in your server log: PerplexityBot crawls, Perplexity-User fetches, the people it sent.
- [What Is GEO? Generative Engine Optimization](https://skaldanalytics.com/ai-traffic-analytics/what-is-geo.md): What is GEO? Generative engine optimization in plain words: how AI answers pick their sources, what the work involves, and how to prove it from your log.
- [AI Visibility Tracking: Named, Read, Visited, Lead](https://skaldanalytics.com/ai-visibility.md): Most AI visibility tracking stops at the answer. See if ChatGPT, Perplexity, Gemini and Claude name you, read your page, send a visitor and bring a lead.
- [AI Citation Tracking: Cited, Read, Visited, Lead](https://skaldanalytics.com/ai-visibility/cited-read-visit-lead.md): An AI answer cited your page. Then what? AI citation tracking that follows the page to the assistant's reads, the visitors it sent and the leads.
- [AI Answer Tracking Cost: Your Keys, a Daily Cap](https://skaldanalytics.com/ai-visibility/cost.md): Worried AI answer tracking will run up a bill? Every answer runs on your own API keys, the cost shows before a profile runs, and a daily cap stops it.
- [Prompt Tracking vs Server Logs: Said vs Happened](https://skaldanalytics.com/ai-visibility/prompt-tracking-vs-logs.md): Not sure you need a prompt tracker or your server logs? Prompt tracking vs server logs: what sampled AI answers tell you and what your log proves.
- [AI Answer Tracking Profiles by Place and Language](https://skaldanalytics.com/ai-visibility/tracking-profiles.md): AI answers change by city and language. AI answer tracking profiles ask ChatGPT, Perplexity, Gemini and Claude from your buyers' place, on a schedule.
- [Rakesh Patel, CEO of Space-O and Builder of Skald](https://skaldanalytics.com/author/rakesh-patel.md): Rakesh Patel is CEO of Space-O Technologies and built Skald, AI traffic analytics read from the server log. His notes on AI crawlers and server logs.
- [Hosted Skald: 30-day free trial, no card](https://skaldanalytics.com/beta.md): Hosted Skald on app.skaldanalytics.com. We set your account up within one working day. No card needed. Start a free trial or join the beta.
- [php2shell: is your site exposed?](https://skaldanalytics.com/check.md): php2shell (CVE-2026-109618, CVE-2026-109619): critical PHP flaws, attacks seen. Free check: your PHP, WordPress and Node.js versions, and what to update.
- [Skald Alternatives and Comparisons, Tool by Tool](https://skaldanalytics.com/compare.md): Skald alternatives and comparisons: Google Analytics, Plausible, Matomo, PostHog, GoAccess, Cloudflare, Known Agents and Search Console, fairly.
- [Skald vs Cloudflare Web Analytics](https://skaldanalytics.com/compare/cloudflare.md): Skald vs Cloudflare Web Analytics and AI Crawl Control, compared fairly: edge counts and pay per crawl beside a sorted, checked server log.
- [Skald vs GoAccess: Two Server Log Analyzers](https://skaldanalytics.com/compare/goaccess.md): Skald vs GoAccess, compared fairly: both read your access log. GoAccess makes a fast report; Skald checks crawler names, joins leads and counts twice.
- [Skald vs Google Analytics: GA4 and the Server Log](https://skaldanalytics.com/compare/google-analytics.md): Skald vs Google Analytics 4, compared fairly: what GA4 counts well, the AI crawlers, bots and blocked visitors it never sees, and how to run both.
- [Skald vs Known Agents: AI Agent Analytics Compared](https://skaldanalytics.com/compare/known-agents.md): Skald vs Known Agents, compared fairly: AI agent tracking and robots.txt help beside a checked server log with fakes filed apart and leads joined.
- [Skald vs Matomo: Two Self-Hosted Analytics Tools](https://skaldanalytics.com/compare/matomo.md): Skald vs Matomo, compared fairly: Matomo's tag and log importer, Skald's checked server-log counts, AI crawlers, add-ons, and when to use each.
- [Skald vs Plausible: Script Tag or Server Log?](https://skaldanalytics.com/compare/plausible.md): Skald vs Plausible, compared fairly: what Plausible's cookie-free script counts well, what only your server log sees, and when to run both.
- [Skald vs PostHog: Product Analytics or Server Log](https://skaldanalytics.com/compare/posthog.md): Skald vs PostHog, compared fairly: PostHog's in-app events, funnels and paths beside Skald's server log, with AI crawlers, bots and scanners.
- [Skald and Search Console: Search Data Beside the Log](https://skaldanalytics.com/compare/search-console.md): Skald and Search Console, compared fairly: Google's own clicks and queries, synced every 6 hours, beside the visits, crawlers and leads your log holds.
- [Contact the people who build Skald](https://skaldanalytics.com/contact.md): Write to the Skald team about a commercial licence, hosted Skald, a security problem or a Code of Conduct report. We reply by email.
- [Skald Live Demo: The Real Dashboard, Sample Data](https://skaldanalytics.com/demo.md): The Skald live demo: the real dashboard with about 60 days of sample data, in your browser, with no sign-up. What it shows, and what to click first.
- [Skald Docs: Set-up, Self-Hosting and Counting Rules](https://skaldanalytics.com/docs.md): Skald docs: set up with one line for your AI agent, one command on your server or the script tag, then check it works. Plus the counting rules.
- [Skald guides](https://skaldanalytics.com/docs/guides.md): All 27 Skald guides: install, add a site, leads, AI traffic, privacy, the API and MCP. Each also as Markdown for AI agents.
- [Add a Site to Skald: One Line for Your AI Agent](https://skaldanalytics.com/docs/setup/add-a-site.md): Add a site to Skald in five steps: its address, proof it is yours, then one line for your AI agent, which connects the logs and reports back. Or by hand.
- [Set Up Skald With Claude Code: Paste One Line](https://skaldanalytics.com/docs/setup/claude-code.md): Set up Skald with Claude Code: paste one line. It takes the keys once into a locked file, connects the logs, adds the tag, and asks before server changes.
- [One-Command Log Set-up for nginx and Apache](https://skaldanalytics.com/docs/setup/one-command.md): One-command log set-up for nginx and Apache: one line on your server, with or without Docker. Skald makes the token, finds the log and tests it.
- [Analytics Script Tag: Events a Log Can't See](https://skaldanalytics.com/docs/setup/script-tag.md): Skald's analytics script tag: one line, under 6.5 KB, no cookie needed to count. Form steps, clicks, scroll and bookings a server log can't see.
- [Skald Features: Everything From Your Server Log](https://skaldanalytics.com/features.md): Skald features at a glance: five groups, AI traffic, AI answers, leads, search, reports, alerts, security, set-up, API and MCP, team, privacy and trust.
- [Web Analytics Alerts: Site, AI and Crawler Alerts](https://skaldanalytics.com/features/alerts.md): Web analytics alerts in plain words: site down, logging stopped, error bursts, 404 surges, new crawlers, traffic drops and first AI citations, in Slack.
- [Analytics Data Accuracy: Every Figure Counted Twice](https://skaldanalytics.com/features/counted-twice.md): Analytics data accuracy you can check: every Skald figure is counted twice from the raw log, a day that does not add up is withheld, blank is never zero.
- [Web Analytics Dashboard: One Place per Answer](https://skaldanalytics.com/features/dashboard.md): A web analytics dashboard read from your server log: six sections, today live, compare, drill-down, filters, saved views and a link for every view.
- [Content Grouping: Page Groups With Their Past](https://skaldanalytics.com/features/page-groups.md): Content grouping in Skald: name a part of your site, such as the blog or one language, and its past days are recounted from the raw log and audited.
- [Website Traffic Sources and Top Pages, From the Log](https://skaldanalytics.com/features/pages-and-sources.md): Website traffic sources and top pages from your server log: referrers, UTM campaigns, ad networks, AI apps, exit rate, page story and tag problems.
- [Analytics Data Retention and Privacy Settings](https://skaldanalytics.com/features/privacy-and-retention.md): Analytics data retention you set: keep IP addresses full, shortened or not at all, choose how long each detail stays, and delete one person on request.
- [Real-Time Analytics: Who Is on Your Site Now](https://skaldanalytics.com/features/real-time.md): Real-time analytics from your server log: visitors now and in the last 30 minutes, a live world map, pages being read, and requests every 15 seconds.
- [Analytics Reports and Exports: Mail, PDF, CSV](https://skaldanalytics.com/features/reports-and-exports.md): Analytics reports and exports from checked days only: daily and weekly mail, branded client PDFs on a schedule, CSV and JSON exports, a report builder.
- [Analytics User Roles: Owner, Admin and Viewer](https://skaldanalytics.com/features/team-and-access.md): Analytics user roles in Skald: owners, admins and viewers per organisation, invites, two-step sign-in, sign-in rules and an audit log of every change.
- [Website Visitor Journeys: First Touch to Replay](https://skaldanalytics.com/features/visitors-and-journeys.md): Website visitor journeys from your server log: each visit's pages in order, where a returning visitor first came from, a replay, flow and retention.
- [AI Traffic Analytics by Role: Who Skald Is For](https://skaldanalytics.com/for.md): AI traffic analytics by role: what Skald answers for agencies, SaaS founders, SEO teams, developers and small businesses, all from one server log.
- [AI Traffic Analytics for Agencies: Client Reports](https://skaldanalytics.com/for/agencies.md): AI traffic analytics for agencies: up to 25 client sites on one plan, and branded report PDFs with your name, colour and logo, mailed on a schedule.
- [Analytics for Developers: Logs, API and MCP Server](https://skaldanalytics.com/for/developers.md): Analytics for developers: one command reads your access log, a read-only JSON API with scoped tokens, and an MCP server for Claude and other assistants.
- [AI Traffic Analytics for SaaS Founders: Sign-ups](https://skaldanalytics.com/for/saas-founders.md): AI traffic analytics for SaaS founders: which pages ChatGPT, Claude and Perplexity read before someone signed up or paid, from your server log.
- [AI Traffic Analytics for SEO Teams: Logs and GSC](https://skaldanalytics.com/for/seo-teams.md): AI traffic analytics for SEO teams: Search Console and Bing beside real visits, crawl health per crawler, and AI crawlers checked, from your server log.
- [Website Analytics for Small Business: One Dashboard](https://skaldanalytics.com/for/small-business.md): Website analytics for small business: one site, one dashboard, nothing to add to your pages. Who came, from where, whether AI read you, who got in touch.
- [Google Analytics Alternative From Your Server Log](https://skaldanalytics.com/google-analytics-alternative.md): A Google Analytics alternative that reads your server log: no tag needed, every visitor and AI crawler counted, figures checked twice. No Google Ads link.
- [Cookieless Analytics, Counted From Your Server Log](https://skaldanalytics.com/google-analytics-alternative/cookieless-analytics.md): Cookieless analytics from your server log: visits are counted with nothing stored in the browser, and the optional tag sets no cookie unless you ask.
- [Privacy-Friendly Analytics on Your Own Server](https://skaldanalytics.com/google-analytics-alternative/privacy-friendly-analytics.md): Privacy-friendly analytics on your own server: you choose what is kept, only owners and admins can look a person up, and one command deletes them.
- [AI Traffic Insights: Notes on Logs and AI Crawlers](https://skaldanalytics.com/insights.md): AI traffic insights from the server log: practical notes on AI crawlers, ChatGPT's fetchers, AI referrals and what script-tag analytics leaves out.
- [GPTBot vs ChatGPT-User vs OAI-SearchBot, Explained](https://skaldanalytics.com/insights/gptbot-vs-chatgpt-user.md): GPTBot vs ChatGPT-User: a training crawl, a live fetch for someone's question, and OAI-SearchBot's index crawl. What each means in your log, what to block.
- [See AI Bots in Server Logs: GPTBot to ChatGPT-User](https://skaldanalytics.com/insights/see-ai-bots-in-server-logs.md): How to see AI bots in server logs with grep: find GPTBot, ClaudeBot and ChatGPT-User in an nginx or Apache log, check they are real, count what they read.
- [Why Google Analytics Misses AI Crawlers](https://skaldanalytics.com/insights/why-google-analytics-misses-ai-crawlers.md): Why Google Analytics misses AI crawlers: they never run its script, GA4 drops known bots on purpose, and AI clicks lose their referrer. Where to look.
- [Install Skald on your own server](https://skaldanalytics.com/install.md): Run Skald on your own server: Docker, Docker Compose, the install script or from source. It reads your web server's access log. Free to self-host.
- [Skald Integrations: Search Console, Slack, API, MCP](https://skaldanalytics.com/integrations.md): Skald integrations: Search Console and Bing beside real visits, alerts in Slack, signed webhooks, a read-only API, an MCP server, Next.js and WordPress.
- [Web Analytics API: Every Figure as JSON, Read-Only](https://skaldanalytics.com/integrations/api.md): A read-only web analytics API: every figure the dashboard shows as JSON, by token. Withheld days named, and a figure not recorded is null, never 0.
- [Bing Webmaster Tools Integration: Beside Real Visits](https://skaldanalytics.com/integrations/bing-webmaster-tools.md): A Bing Webmaster Tools integration that syncs Bing's clicks, impressions, top queries and pages, beside the Bingbot crawls and visits your log shows.
- [Google Search Console Integration: Joined to Visits](https://skaldanalytics.com/integrations/google-search-console.md): A Google Search Console integration that puts Google's queries, clicks and position beside the visits your server log counted, synced every 6 hours.
- [Analytics MCP Server: Ask Claude About Your Traffic](https://skaldanalytics.com/integrations/mcp.md): An analytics MCP server with 14 read-only tools: ask Claude, or ChatGPT through the OpenAI API, about your traffic. Withheld days named, null never 0.
- [Next.js Analytics: Count Clicks, Never Prefetches](https://skaldanalytics.com/integrations/nextjs.md): Next.js analytics from your server log: one log field makes every click inside the site a page view, and a prefetch never one. AI crawlers and bots too.
- [Slack Analytics Alerts: Site, AI and Crawler Alerts](https://skaldanalytics.com/integrations/slack.md): Slack analytics alerts from Skald: site down, server errors, new crawlers, first AI citations and traffic drops, one plain message each, from one webhook.
- [Analytics Webhooks: Signed Leads In, Alerts Out](https://skaldanalytics.com/integrations/webhooks.md): Analytics webhooks in Skald: signed bookings, forms and payments in from seven tools, and conversions and alerts out to your CRM, Zapier or Slack.
- [WordPress Analytics From the Server Log, Plus Forms](https://skaldanalytics.com/integrations/wordpress.md): WordPress analytics from your server's log: people, AI crawlers and bots, the script tag in your theme, and every form sent as a lead through one plugin.
- [Lead Attribution: Every Page a Lead Read First](https://skaldanalytics.com/lead-attribution.md): Last-click lead attribution hides what started a lead. See every page a lead read before they booked, with first, last and assisted touch.
- [Lead File From Your Backend: PHP, Node, Python](https://skaldanalytics.com/lead-attribution/backend-lead-file.md): Leads saved by your own code never reach your analytics? One lead file from your backend, in PHP, Node or Python, and one line after the form is saved.
- [Cal.com Lead Tracking: Bookings Joined to Visits](https://skaldanalytics.com/lead-attribution/cal-com.md): A Cal.com booking with no journey is a lead you cannot explain. Cal.com lead tracking joins each booking, cancel and reschedule to the pages read first.
- [Calendly Lead Tracking: Bookings Joined to Visits](https://skaldanalytics.com/lead-attribution/calendly.md): A Calendly booking says nothing of the page that sent it. Calendly lead tracking joins each booking, cancellation and no-show to the pages read first.
- [Cross-Domain Tracking: One Journey Across Your Sites](https://skaldanalytics.com/lead-attribution/cross-domain-tracking.md): Leads lose their source when they move from www to app or a booking page? One anonymous visitor ID keeps the journey across your domains and Calendly.
- [Funnels and Goals: Where Visits Go and Leave](https://skaldanalytics.com/lead-attribution/funnels-and-goals.md): Cannot see where visitors leave before they become a lead? Funnels of up to 8 steps from your server log, and goal rates per 100 visits by source.
- [HubSpot Form Attribution: Contacts, Meetings, Deals](https://skaldanalytics.com/lead-attribution/hubspot.md): HubSpot shows a new contact, not the pages that brought it. HubSpot form attribution joins contacts, meetings and won deals to the pages read first.
- [Lead Hygiene: Spam, Tests and Repeats Left Out](https://skaldanalytics.com/lead-attribution/lead-hygiene.md): Spam, test and duplicate leads inflating your numbers? Skald leaves them out of every count, keeps a repeat once, and still lists each one.
- [Stripe Payment Attribution From Signed Webhooks](https://skaldanalytics.com/lead-attribution/stripe.md): Stripe shows who paid, not what they read first. Skald joins each paid Checkout, from Stripe's signed webhook, to the pages before it. No customer details.
- [Typeform Lead Tracking: Responses Joined to Visits](https://skaldanalytics.com/lead-attribution/typeform.md): A Typeform response says nothing of the visit behind it. Typeform lead tracking joins each response to its journey by a hidden field. Answers unread.
- [WordPress Form Attribution With One Plugin, No Code](https://skaldanalytics.com/lead-attribution/wordpress-forms.md): WordPress forms never say where a visitor came from. One plugin turns each Contact Form 7, WPForms, Gravity, Elementor or Ninja form into a lead.
- [Zapier, Make and n8n Lead Tracking, No Code](https://skaldanalytics.com/lead-attribution/zapier-make-n8n.md): Leads stuck in another app? Post them from Zapier, Make or n8n to Skald's json hook with a plain key: no code, up to 100 a message, each counted once.
- [Skald Pricing: Per Site, 30 Days Free](https://skaldanalytics.com/pricing.md): Skald pricing: hosted AI traffic analytics per site, with a 30-day free trial and no card. Or self-host Skald free with the Docker image.
- [Privacy note for skaldanalytics.com](https://skaldanalytics.com/privacy.md): This site measures itself with Skald: the server log and a first-party script, no cookies, no third parties. Sign-up data is used only to contact you.
- [Security from your server log](https://skaldanalytics.com/security.md): Who probes your site for secret files, whether anything was handed out, attack attempts, a block list and your stack's advisories, from your log.
- [150 requests in 14 seconds, hunting our AI keys](https://skaldanalytics.com/security/ai-key-thief.md): A Hong Kong “visitor” made 150 requests in 14 seconds hunting our AI keys, .env and cloud files. What Skald saw, the log, and why nothing leaked.
- [IP Block List From Your Logs, to Review First](https://skaldanalytics.com/security/block-list.md): An IP block list from your logs: the addresses that probed your server most, as nginx deny lines, a Cloudflare IP list or a plain list. Review it first.
- [php2shell: what happened, who is affected, what to do](https://skaldanalytics.com/security/php2shell.md): php2shell (CVE-2026-109618, CVE-2026-109619): the facts with sources, who is affected, the fixed PHP versions, mitigations, and how to check your own log.
- [Website Scanner Traffic: Who Probes Your Server](https://skaldanalytics.com/security/scanners.md): Website scanner traffic from your server log: who probed for .env, backups and login pages, what your server answered, and whether a real file got out.
- [Security Advisories for Your Stack, Checked Daily](https://skaldanalytics.com/security/stack-advisories.md): Security advisories for your stack: Skald reads your server, PHP, WordPress and Node.js versions from outside each day and says which known flaws apply.
- [Self-Hosted Web Analytics: Run Skald Free](https://skaldanalytics.com/self-host.md): Self-hosted web analytics with Skald: one Docker image, one disk, your server's log, backups it tests itself. Docker, Railway, Render, Fly or Kubernetes.
- [Self-Hosted Analytics on Coolify, CapRover, Dokku](https://skaldanalytics.com/self-host/coolify.md): Self-hosted analytics on Coolify, CapRover or Dokku: the Skald image, port 8080, a disk at /var/lib/skald and the panel's HTTPS, on your own server.
- [Self-Hosted Analytics with Docker in 10 Minutes](https://skaldanalytics.com/self-host/docker.md): Self-hosted analytics with Docker: run the Skald image beside nginx, put HTTPS in front, make the first owner, fill 14 days and check it with the doctor.
- [Self-Hosted Analytics on Fly.io: One Machine](https://skaldanalytics.com/self-host/fly.md): Self-hosted analytics on Fly.io: one Machine that never stops, a 3 GB volume, a ready fly.toml. Why auto-stop stays off, and backups beside snapshots.
- [Self-Hosted Analytics on Kubernetes, One Replica](https://skaldanalytics.com/self-host/kubernetes.md): Self-hosted analytics on Kubernetes: one Skald pod, a 5 GiB claim, Recreate and two probes. Why one replica, and how visitors' addresses get through.
- [Self-Hosted Analytics on Railway, Step by Step](https://skaldanalytics.com/self-host/railway.md): Self-hosted analytics on Railway: the Skald image as one service with a volume. What its variables become, why no root setting, and finding the proxy.
- [Self-Hosted Analytics on Render with One Blueprint](https://skaldanalytics.com/self-host/render.md): Self-hosted analytics on Render: one Blueprint makes the Skald web service and a 5 GB disk. Why a paid instance, and what a deploy's short stop costs.
- [Server Log Analytics: Every Request, Five Groups](https://skaldanalytics.com/server-log-analytics.md): Server log analytics reads every request your server answered and sorts it into people, AI assistants, search engines, bots and your own traffic.
- [Apache Log Analytics: The Combined Log, Five Groups](https://skaldanalytics.com/server-log-analytics/apache.md): Apache log analytics from the combined log Apache already writes: one command finds the CustomLog of your site and Skald sorts people from AI bots.
- [Caddy Log Analytics From Its JSON Access Log](https://skaldanalytics.com/server-log-analytics/caddy.md): Caddy log analytics from Caddy's own JSON access log: Skald reads each record, request headers and all, and sorts people, AI crawlers and bots.
- [Cloudflare Log Analytics on Any Plan, With a Worker](https://skaldanalytics.com/server-log-analytics/cloudflare.md): Cloudflare log analytics on any plan: the Skald Worker posts one record per request, cache hits included, so AI crawlers and bots reach Skald too.
- [CloudFront Log Analytics From Standard Logs](https://skaldanalytics.com/server-log-analytics/cloudfront.md): CloudFront log analytics from standard logs in S3: what Skald reads from each line, how to get the files to it, and what is not checked yet.
- [Fastly Log Analytics From a JSON Log Endpoint](https://skaldanalytics.com/server-log-analytics/fastly.md): Fastly log analytics from a JSON logging endpoint: the exact log format to paste, S3 or SFTP, what Skald reads, and what is not checked by the audit yet.
- [How Server Log Analytics Works, Line by Line](https://skaldanalytics.com/server-log-analytics/how-it-works.md): How server log analytics works: one log line, twelve rules in a fixed order, a render test for people, and every day counted twice.
- [Nginx Log Analytics: People, AI Bots, One Command](https://skaldanalytics.com/server-log-analytics/nginx.md): Nginx log analytics from the access log you already write: one command finds it, ships each line, and Skald sorts people, AI crawlers and bots.
- [Vercel Log Analytics: AI Bots From a Log Drain](https://skaldanalytics.com/server-log-analytics/vercel.md): Vercel log analytics from a log drain: every request your Vercel site answered, AI crawlers and bots included, sorted into five groups. Needs Vercel Pro.
- [The story of Skald: why we built log-based analytics](https://skaldanalytics.com/story.md): Skald began with one question: is AI reading our website, and does it send anyone? Why script analytics miss it, the rules we hold to, and the name.
- [php2shell check CLI: Is Your Site Exposed?](https://skaldanalytics.com/tools/php2shell-check.md): The php2shell check CLI: one MIT Python file that reads what your site shows from outside and says if the October 2026 PHP and Node.js flaws apply.
- [What's new in Skald](https://skaldanalytics.com/whats-new.md): Every Skald release in plain words: AI answers, today against yesterday, visitor journeys, Search Console, client reports. Each links to GitHub.

## Optional

- [Every guide in one file](https://skaldanalytics.com/llms-full.txt): all the guides above, one after another
- [Source code](https://github.com/spcaeo/skald): source-available, Elastic License 2.0
- [Live demo](https://skaldanalytics.com/demo/): the dashboard with sample data