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Solutions · by role

AI traffic analytics by role: same log, five jobs

AI traffic analytics by role: pick your job and see what Skald answers for it. Every role reads the same server log, sorted into the same five groups, with the same checks.

AI traffic analytics by role is the same set of figures put to different work: an agency reports it to clients, a founder ties it to sign-ups, an SEO team sets it beside Search Console, a developer reads it through an API, and a small business reads it over coffee. Underneath is one server log, counted twice.

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[01] pick your job

What Skald answers for agencies, founders, SEO teams, developers and small businesses

Each job asks the log a different first question. Pick yours. Every answer comes from AI traffic tracking and the same five groups.

pick your job

Show clients the AI traffic their old reports missed

Every client site in one dashboard, and a branded client report mailed with a PDF on a schedule: your agency's name, colour and logo. Only checked days go in.

Northwind monthly · Last month · AI and bots, Leads, Search Console → goes on the 1st at 08:00

AI traffic analytics for agencies

[02] the same rules for everyone

Four rules behind every figure, whatever your role

An agency puts these figures in front of a client. A founder takes them to a board. So every role gets the same promise.

  1. It adds up, or it is withheld

    Every figure is counted twice. A day the two counts do not agree on is withheld, never guessed.

  2. Unknown stays unknown

    A figure that was not recorded stays blank. It is never shown as zero.

  3. People are an upper bound

    Visits are at most this many people. Requests, people and machines are never mixed.

  4. Nothing hidden

    Spam, test, cancelled and removed rows are listed in full, not dropped.

how server log analytics works

[03] how many sites

Pick a plan by the number of sites you run

Every hosted plan has the five groups, AI traffic, AI answers, leads and journeys. The bigger plans add sites and what teams and agencies need.

  1. Starter · 1 site

    A small business or one product site. Alerts by email.

  2. Team · 5 sites

    A SaaS team or a developer. Adds the read-only API, the MCP server, and Slack and webhook alerts.

  3. Agency · 25 sites

    An agency or an SEO team with clients. Adds branded client report PDFs and scheduled report mails.

Start your 30-day free trial See the plans

No card. We set it up within one working day. Self-hosting is free under the Elastic License 2.0.

in this section

Skald for your role, one page each

Solutions · agenciesSkald for agenciesBranded client report PDFs, up to 25 sites on one plan, mailed on a schedule.See it for agenciesSolutions · SaaS foundersSkald for SaaS foundersWhich pages AI reads before someone signs up, and each payment's journey back.See it for foundersSolutions · SEO teamsSkald for SEO teamsSearch Console and Bing beside real visits, crawl health and AI crawlers.See it for SEO teamsSolutions · developersSkald for developersOne command, a read-only JSON API and an MCP server for Claude.See it for developersSolutions · small businessSkald for small businessOne site, one dashboard, nothing to set up in your pages.See it for small business

keep reading

More on AI traffic analytics by role

AI trafficAI traffic trackingTraining crawls, live fetches and click-throughs, each counted apart.See AI trafficFeaturesSkald featuresEvery report, alert, export and setting, in one place.See every featurePricingSkald pricingPer site, a 30-day free trial with no card, or free to self-host.See the prices

questions

AI traffic analytics by role FAQ

Straight answers, including what Skald does not do.

Read the docsAsk us a question
Who is Skald for?

Anyone who needs to know what AI does with a website, with figures that hold up: agencies reporting to clients, SaaS founders tying AI to sign-ups, SEO teams working beside Search Console, developers who want an API and an MCP server, and small businesses with one site.

Do different roles see different figures?

No. Every role reads the same figures from the same log. Roles in an organisation decide who may change settings and who may see visitor addresses: owners and admins see addresses, viewers do not.

Which plan fits my role?

It depends on how many sites you run. One site fits Starter, up to 5 sites fit Team, which adds the read-only API and the MCP server, and up to 25 sites fit Agency, which adds branded client report PDFs. See the plans.

Can I try Skald before choosing?

Yes. The live demo is the whole dashboard with sample data and no sign-up. The hosted trial is 30 days free with no card, and we set it up within one working day. Self-hosting is free.

$ tail -f access.log | skald

See what AI does with your site. Free for 30 days.

No card. We set up hosted Skald for you within one working day, or you self-host it free. Every line of your log, sorted and added up.

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